I am passionate about building brands and creating identities at a grassroots level. Here are a few branding projects I have worked on.


As part of a branding challenge, I picked a random word every week and built a whole brand around it within that week. The word for this project was lemon and I chose to brand a hand cream.

Click here to view the full project


Sottile is a luxury mock china plate brand that was conceived, worked around, and designed as part of the branding challenge.

Click here to view the full project


Reflection is a premium lakeside boutique hotel in Italy. It’s name subtly emphasizes the beautiful reflection that it casts onto the lake. The hotel’s breakfast and bar is the perfect place for guests to relax and socialize. The minimalistic but elegant lobby interiors complement the exterior perfectly helping add to the hotel’s premium feel.

Click here to view the full project.