I am passionate about building brands and creating identities at a grassroots level. Here are a few branding projects I have worked on.


As part of a branding challenge, I picked a random word every week and built a whole brand around it within that week. The word for this project was lemon and I chose to brand a hand cream.

Click here to view the full project


Sottile is a luxury mock china plate brand that was conceived, worked around, and designed as part of the branding challenge.

Click here to view the full project

Dija is a mock ethnic label with size inclusivity as its USP. They make everyday wear kurtas for the modern Indian woman. Dija translates to pretty and that's what it aims to make its customers feel.

Click here to view the full project.