Reflection

Reflection is a premium lakeside boutique hotel in Italy. Its name subtly emphasizes the beautiful reflection that it casts onto the lake.

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Overview

Reflection is a premium lakeside boutique hotel in Italy. It’s name subtly emphasizes the beautiful reflection that it casts onto the lake. All the rooms are highly customizable and are designed to have large glass windows which provide great lighting and ventilation. The hotel’s breakfast and bar is the perfect place for guests to relax and socialize. The minimalistic but elegant lobby interiors complement the exterior perfectly helping add to the hotel’s premium feel. Over time, Reflection plans to grow into a chain of lakeside hotels.

Project details

Time - 3 months
Tools - Adobe XD
             Adobe Illustrator
             Adobe Photoshop
             Procreate
Role - Graphic designer

Moodboard

The moodboard is designed to understand the look and feel of the brand, and help decide which colors to use.

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Logo

Two elements were incorporated into the logo while making, one is the fish element as Garda lake is famous for it and the other being the meaning behind the name itself.

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Color Palette

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Typeface

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Business Card

Since a business card is an important identity element for a hotel, more focus was given to this stationery during the project.

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Door Signages & Key Card

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Other Collaterals

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Breakfast Lounge

Pane & Miele meaning bread and honey in Italian, is the breakfast lounge at Reflection.

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Bar

Whales is the name of the hotel's bar. Circulating around the concept of marine life.

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Website

A single landing home page was designed for the hotel website. The webpage covers the main details of the hotel such as about the hotel, about the rooms, location etc.
The connecting pages are to be developed in the future.

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Brochure

The brochure contains information about the hotel, what garda lake is famous for and all the tourist spots. It is designed using the same brand language and colors.

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